(teespring
grandma shirt) As they say, “everything old
is new again,” and 2018 will be a year of modernizing graphic design trends
from the past and diverging from the (literally) flat design landscape of
recent years. Minimalism and simplification will stick around, but expect to see
some old favorites make their return to the limelight with modern, updated
looks.
If you’re feeling fashionable and
want to add some contemporary flair to your designs, check out these 10 graphic
design trends that will wow your customers in 2018.
Here are 10 graphic design
trends to watch in 2018
1. Responsive logos
2. Gradients
3. More depth (with semi-flat design)
4. Dashing duotones
5. Palettes & patterns inspired by the 80’s & 90’s
6. Movement: animations & GIFs
7. Bold typography
8. Custom graphic art and illustration
9. Authentic photography
10. Highly-detailed vintage
1. Responsive logos
It’s been 10 years since
responsive design began to revolutionize the web, and since then it has become
the industry standard. The rapid rise of mobile browsing (and an endless
assortment of devices and screen sizes) has created critical usability issues
for traditional websites. Designers and developers began experimenting with
various ways to make designs adapt to the user’s device as a
one-website-fits-all solution. This laid the groundwork for what would become
known as “responsive design.”
The idea of altering logos to
meet the same user demands has largely remained unthinkable… until now.
Companies have been refreshing their logos into modern, simplified versions
over the past few years and responsive logo design is the logical next step in
meeting the demands of today.
Digital and interaction designer
Joe Harrison created an experimental project called “Responsive Logos” to
explore the creation of scalable logos for some of the world’s biggest brands.
2. Gradients (and we’re also
calling them color transitions)
In the not-so-distant past
gradients reigned supreme. They were found on every website button, page header
and PowerPoint presentation. Your corporate PDF wasn’t cool unless a gradient
graced the cover. Then, sometime around late 2007 they were sidelined as we
embraced an era of flat design.
Flat design is evolving, and
gradients are making their modern-day comeback as a flat design enhancement.
This enhancement is part of a design update often referred to as “flat 2.0” or
“semi-flat design”. Their reappearance in iOS and adoption by industry leaders
like Stripe and Instagram have solidified their popularity once again, and
you’ll be seeing them in the form of vibrant UI, branding, backgrounds,
illustrations and overlays.
We’re also seeing an increased
use of the term “color transitions” when referring to gradients. While the
terms seem to be used interchangeably, “color transition” more often refers to
the modern application which is vibrant, smooth and “flatter”—fitting within
flat design aesthetics.
3. More depth (with semi-flat
design)
We’ve been seeing them a lot
lately, and it’s safe to say that shadows are officially back in 2018. Like
gradients, shadows were put on the back burner as we stripped realism and
skeuomorphism from our designs in favor of extreme minimalism and
two-dimensional design.
In hindsight, depth was a
valuable tool for helping users determine visual hierarchy, input fields and
calls to action on screen. Designers had been experimenting with “long-shadows”
as an acceptable means to add more dimension to their flat designs when Google
Material Design reintroduced real shadows as an enhancement to their UI. The
idea quickly spread outside of Material Design and designers began
reintroducing shadows of their own. These shadows were large, soft, sometimes
colored and added subtle depth and dimension unlike their harsh, overused,
“drop-shadow” predecessors. (teespring grandma shirt)
The purists may not like it, but
depth has proven that it can fit within the evolving ethos of flat design by
improving usability and simplicity, both of which are core principles of flat
design. Going forward you will see shadows become a staple of the “semi-flat”
design movement. We’re already seeing them being used to enhance icons and
illustrations, as well as websites, app interfaces and even print designs.
4. Dashing duotones
Duotones are traditionally
created through a halftone printing process where one halftone is printed on
top of another of a contrasting color, creating a two-toned image. This
fundamental printing technique has found new life in digital media. Imaging
software has made it easier than ever to create duotones, as well as related variations
like monotones, tritones, quadtones and “fake duotones” (tinted images).
Spotify has been credited with
their return to mainstream design by using duotone images in their app and
promotional microsites. Designers are taking advantage of this technique as
imagery created within a limited color palette is delightfully complimentary to
semi-flat design.
With bold colors and beautiful
application possibilities, duotones are predicted to be one of the hottest
trends of 2018.
5. Palettes & patterns
inspired by the 80’s & 90’s
From pretty pastels (“millennial
pink”, anyone?) to electric hues, color schemes from the 80’s and 90’s have
been gaining popularity once again. With the movement away from ultra-flat
designs, expect to see the abstract and geometric patterns inspired by the era
move from the fringes into the mainstream as well.
As children of the 80’s and 90’s
become more prominent and influential as both brand leaders and key target
audiences, this trend can add visual excitement as well as a touch of nostalgia
to your designs.
6. Movement: animations &
GIFs
You may be hearing a lot of buzz
about microinteractions lately, but what exactly are they and why should you
use them? Simply put, microinteractions are tiny animations used to communicate
with users and help them perform tasks. They are a UX best practice, and
possibly one of the biggest UX trends to date.
Microinteractions are everywhere
and though you may not be consciously aware of them, every time you receive a
notification on 99designs, like a post on Facebook or swipe left on Tinder, you
are engaging with microinteractions. They are particularly useful in making
users feel like they are manipulating an interface by providing feedback for
their actions. Paying attention to the details can really take your designs to
the next level.
When it comes to larger
animations, GIFs and SVGs are valuable tools for communicating ideas, concepts
and processes while making content more engaging for users. GIFs have come a
long way since their animated clip art days and have evolved to fit in
fabulously with the modern web. Add interest to ads, email newsletters,
illustrations, icons and logos by taking advantage of this trend. Animated GIF
logos have really become a trend of their own and it’s easy to see why—they’re
slick, clever and extremely appealing.
Speaking of appealing animation,
the cinemagraph is making a come back! These animated images are essentially
still photos with a repeating video loop for only a selection of the image.
Think beautiful landscape with a single animated tree blowing in the wind. That
contrast of movement on extreme stillness looks striking and surreal.
Cinemagraphs are either videos or animated GIFs, and you can expect to see them
coming to websites, apps and social media ad campaigns near you in 2018.
7. Bold typography (and serifs
return to the screen!)
When it comes to typography in
2018 you’ll find that the bigger and bolder, the better. Designers will be
opting for artistic effects, extra-large font sizes and huge headlines.
Helvetica-inspired sans serifs have dominated digital spaces, and while they’ll
remain as fashionable as ever (especially their extra-bold family members), we
can expect more typeface variety in the coming year.
This variety will include more
decorative and hand-made fonts as well as—gasp!—serif fonts. Our serif font
friends have been making a rapid reappearance on screens, especially when
paired with sans serifs. With a demand for synchronization across all media,
designers shied away from serifs almost entirely to avoid inconsistency as
brands began to live more of their lives online. With the serif’s increasing
acceptability on screens (likely due to better screens and Google Web Fonts’
impressive options), we can expect a ripple effect and for the serif to regain
some of its former footing.
Trends mainly seen in print will
also be finding their way on screen. These will include experimental and
artistic typography, more creative layouts and placements involving imagery,
and bolder variations in alignment and kerning.
Whether they are whimsical,
practical, or purely artistic, the demand for custom graphic art and
illustrations will continue to grow in the new year. Custom imagery has always
played a major role in print media. When it comes to digital media however
(despite being a star player of Flash websites in the 2000’s), custom graphic
art and illustration has taken a backseat to cheaper stock imagery alternatives
for much of the last decade.
The accessibility of stock left
drawing, painting, calligraphy, artistic typography, photography and
illustration underutilized on the modern web. This includes modern renditions
of classic graphic design techniques like duotones and double-exposures for
example, both of which are becoming trends of their own. The movement toward
flat design also left little room for these embellishments and as we opted for
icons and illustrations tailored to flat design trends, we left things looking
a little homogenized. (teespring grandma shirt)
Custom artwork and illustration
helps create a visual language which can really enhance and add personality to
a brand. In 2018, you can feel free to get really creative as we’ll see more
artwork in a broader range of styles surface as designers and their clients
begin to untap the potential of these underused assets.
9. Authentic photography
Authentic photography looks and
feels real. Whether you’re working with custom photos or selecting stock, look
for images that convey emotion, contain action or tell stories. Unfiltered and
unstaged photography was a huge part of advertising in the 90’s, and though
we’re not quite sure why models spent the next 15+ years shaking hands and
smiling at their screens, it’s refreshing to see natural (and more interesting)
compositions return to the mainstream once again.
Demand for real-life photography
grew significantly in 2017 and will grow even more in 2018 as brands seek to
connect with their users, and designers seek to rid the world of cheesy stock
photography. Luckily there are lots of amazing photographers out there who are helping
meet this demand through premium and free stock photography resources.
10. Highly-detailed vintage
Vintage isn’t anything new
(obviously), but the trend will remain strong in 2018. Though it may contradict
the mainstream desire for minimalism—beautiful, finely crafted logos and
illustrations are timeless. Brands looking to achieve a top-shelf look often
find classic design aesthetics can provide an air of distinction and
sophistication.
While this trend may not be
practical for everyone, brands in the food and beverage industries—especially
those in wine and spirits—have been leveraging this style for years with
gorgeous results. Artisan, organic and natural product brands are loving this
look by using it to give their products that hand-crafted, wholesome feeling of
simpler times.
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