It’s no secret that typography can be
incredibly powerful. Fonts evoke emotion and feeling, solidify branding, and
help create eye-catching designs. But like any other element of design, font
trends ebb and flow and change over time. (teespring
grandma shirt)Whether you’re a professional
graphic designer, a DIY-er, or entrepreneur you need to make sure your fonts
follow the trends. Want to stay on top of the game? Here are the hot new font
trends that will be inescapable in 2018!
Geometric fonts
Geometric typefaces have been building in
popularity for the past year. The geometric letterforms are completely without
serifs or filigrees and are constructed of clean, straight lines and perfectly
round circles. Geometric fonts are distinctly modern and work well for designs
that evoke the flair of science, tech, and engineering. They often bring a
futuristic vibe to a design, but don’t think they’re only for science fiction—a
geometric font can bring a level of sophistication to any composition. Their
clarity from a distance makes them particularly suited to branding, especially
logos and business cards. 2018 will see geometric fonts bringing a bold, clear
edge to a wide range of designs.
Handwritten fonts
On the other end of the spectrum, handwritten
and hand-lettered fonts continue to bring a homespun, casual charm to every
design they grace. As wildly distinct as every person’s handwriting, each
hand-written font is a unique snowflake. While hand-lettered fonts have been
loopy and clean in past years, we’re seeing an uptick in more casual, brush
stroke fonts that have a little more edge and feel as if they were plucked
straight from the era of sign painters. Running the gambit from feminine
scripts to more masculine, scratchy handwriting, we can expect to see a
continued proliferation of hand-written type on posters and invitations, in
logos and product design, and all over popular book covers. (teespring grandma shirt)
Watercolor fonts
The recent popularity of watercolor designs has
moved hand in hand with handwritten fonts since they compliment each other so
perfectly, but in 2018 the actual type is appearing in a watercolor style, as
well. A watercolor typeface looks like it was created with a paintbrush using
watercolors. While decidedly not an “edgy” choice, these fonts are feminine,
dainty, and refined.
Vintage slab and script fonts
Decorative slab and script fonts have been
carefully designed to show real character. They might feel rough and hand-drawn
or evoke the ornate style of vintage signage. These typefaces have a classic
appeal while still retaining legibility for web and logo use. Vintage slab or
script fonts are particularly popular for businesses and brands that want their
typography to feel contemporary and clean, while still leaning a little more
“bespoke” or artisanal, like the fun, rough-hewn style of the CRMBS brand
identity.
Helvetica and Helvetica alternatives
Will Helvetica ever go out of style? The debate
rages on over whether the classic typeface, designed by Max Miedinger and
Eduard Hoffmann in 1957, is boring or the definition of classic timelessness.
Some say its continued popularity creates a need for more and more similar
fonts that bring something new to the old standby. These fonts, like Neue Haas
Grotesk and ARS Maquette share the clarity of the original but haven’t been
used in a billion designs already. Others say why mess with perfection? Either
way—Helvetica will continue to be a go-to typeface in every designer’s toolbox.
Some fonts are not meant to be workhorses. They
may be downright unreadable for long paragraphs of text but can become a work
of art when used as display fonts. Particularly powerful when used in
advertising (like on posters or flyers), these fonts are custom-designed and
crafted for one particular use. For good reason: the loopy, creamy letters on
the “Melt like an ice cream” design could entice any passerby to stop and take
a closer look.
Responsive fonts for web
While many type trends favor print, there are
important typography trends that impact the digital sphere as well. Without a
doubt, typography has a big impact on what your consumer feels and takes away
from your website or app the first time they visit. It’s clear why responsive
fonts are such a huge trend: the experience readers have with a website’s
usability and responsiveness could make or break their decision to buy a
product. The options for web designers have exploded in the past few
years—thanks in part to Google fonts—but the best designs have the same
hallmarks: large families that utilize different weights and styles, adaptive
characters that respond to different screen sizes and resolutions, and of
course, effortless readability.
Mid-century fonts
In almost every aspect of design, the
mid-century modern aesthetic remains very trendy—and that is absolutely no
different for fonts. Why is this time period so fashionable right now? A
popular theory says millennials, like every generation before them, reject
their parents’ style in favor of the one their grandparents embraced. Whatever
the reason, from Monotype’s Wolpe collection (inspired by legendary
calligrapher and designer Berthold Wolpe) to loopy scripts and low slung
sans-serifs, you can’t go far without stumbling on some gorgeous fonts and
stylings that seem to have been plucked directly from the post-WWII era.
Refined serif fonts
The past year has seen a resurgence of
beautifully ornate serif fonts. Rising in popularity as an elegant alternative
to the clean serifs of web design, designers are once again appreciating the
glamorous feet and decorative flourishes of a classic serif. Many have the wide
stance that was popular in the sixties and seventies. These are a particularly
solid choice for packaging design for high-end products since they communicate
luxury and class better than almost any other style of font.
2018: A year of character-driven fonts
To say the world of fonts is expanding at a
rapid rate would be an understatement. Look for designers pushing the
boundaries and creating both truly distinctive works of typographic art, as
well as workhorse typefaces for web that respond beautifully to the rapidly
changing technology of our everyday lives. Whatever they create, we can’t wait
to see what beautiful fonts 2018 brings. (teespring
grandma shirt)
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