Admit it: sometimes you wish you could gel up
your fauxhawk, put on those thick-rimmed glasses, hop in the Escalade and hit
up your Top 8 one more time. You’ve got nostalgia.
There’s no shame in wanting to bring the 2000s
back. And if anyone tells you it’s too soon to rock some vintage Uggs or that
the world’s not ready for a cupcake comeback, remind them that Y2K babies will
be legal adults this year. (teespring
grandma shirt) Makes you a little nostalgic for the design
trends of the decade, doesn’t it? Let’s take a look at the power of nostalgia
in design.
Nostalgia is a sentimental view of the past
that momentarily brings you back in time. Music, images, logos and even color
schemes can trigger feelings of nostalgia, and companies use it all the time to
connect with their consumers on a more comfortable, personal level. Sometimes
marketers use nostalgia to court a specific consumer demographic. Other times,
it makes a brand feel more wholesome because we often view the past as a
simpler, happier time.
Brands also use retro packaging to highlight a
return to an earlier version of a product—like Pepsi, who promoted a limited
edition product sweetened with sugar, rather than high fructose corn syrup.
Want to use design nostalgia? That’s hot.
When you’re trying to incorporate throwback and
retro trends into your design, it can be easy to end up with something that
just looks dated. The key to working retro trends into your design is to find a
way to make them feel fresh instead of just trotting them out for the sake of
using an older design.
Using nostalgia should be a deliberate choice.
Decide how and why you want to use it. Does playing on your consumers’ fond
memories complement your brand? Or does it just feel random?
Our favorite 2000s-era trends didn’t spring out
of nothing.
Every decade, design trends shift away from
trends of the previous decade and build on nostalgia for earlier times. The
natural wood tones in 90s decór rejected the excess of the 1980s, which had
said no to the earthy 70s. When the 2000s arrived, the revival of 80s glam
returned in a creative way that fit with the changing times.
Even today, design trends make heavy use of
throwbacks to past decades.
Think about the rustic, folksy feel of the
2010s. Or, to take it in another direction, look at how industrial styles have
inspired interior spaces this decade. And consider how “normcore” and
“vaporwave” designs make you feel.
Nostalgia feels good. It feels like a warm hug
from an earlier version of yourself. Just like hugs, there’s no such thing as
too much nostalgia. So if you think bringing a smile to your peeps’ faces is
the best way to connect them with your product, bring on the velour tracksuits and
the emo bangs.
BRB. Gotta relive the 2000s!
Think back to the aughts. Emo hair, pop punk,
MySpace. The X Games, XBOX, the RAZR phone.
And a whole lot of bling-bling.
From Cam’ron’s all-pink ensemble to pastel
popped collars, the aughts were all about fun, bubbly optimism as we
collectively celebrated life in the 21st century.
It was finally here! We were living in the
future.
The turn of the millennium was a time to turn
away from the grunge and grit of the 90s. It was also the era where the
internet celebrity was born. (teespring
grandma shirt) With social media, reality TV and YouTube,
anybody could make themselves a star.
Remember: this is what the 2000s looked like…
Serve up some awesome sauce with 2000s design
nostalgia
So, how can you work some design nostalgia into
your work? Start by capturing the free, fun feeling of the decade. Steer away
from the round, black and white images that define 2010s design. Go a little
bit more youthful. And when it doubt, go pink.
Tidak ada komentar:
Posting Komentar